Yet, how much do you believe it?
No doubt everyone who says it means it sincerely. But how much scepticism does it garner? Especially amongst the employees concerned? The fact is that it is a dangerous statement to make because, unless you actually account for, manage and treat your people as assets, calling them assets simply makes you a hypocrite!
It doesn’t matter how nicely you treat your people, or how considerate you are to your employees, you ultimately account for, manage and treat them as costs. Of course that’s not your fault. It is traditional accounting convention. But, like it or not, that unavoidably makes you a hypocrite. But that’s not it’s only short-coming.