"Stick to the knitting!" Tom Peters.
If memory serves me correctly, this was one of the key messages of "In Search of Excellence." Anyway, whatever the source, it certainly has some relevance for me, for I have learned over the past few years that it is not easy for someone with a financial background like me to become an expert marketer.
Despite my absolute conviction that I have the solution to one of the major business issues of the age, I have not had much success getting people to beat a path to my door. Needless to say I recognised that this was because my marketing and communication was not all it should be, but my efforts to rectify this made little or no difference. I realised, however, just how bad things were when someone I have networked with for a number of years admitted recently, "I am still not clear what you do!"
Those words were a real jolt and prompted me to immediate action. As a result I have:
1. Rewritten my website.
2. Clarified my product/service offering.
3. Rewritten the free download available from my website so that it is more customer focused and less academic.
Of course the proof of the pudding is in the eating, but I invite all my readers to revisit my website and - even if you have already downloaded it - to download a fresh copy of my starter guide. I am sure you will see that the message is much more powerful and hopefully it clearly shows what you have to gain by implementing my ideas. After all, it's not every day you hear a claim that you can improve bottom line results by at least 20% - a big claim, but one I am confident I can help you meet.
So, please checkout the offering and let me have your feedback. While it is still not my knitting, I would like confirmation I am getting better.
Even better, if you are looking for bottom line improvement on that scale, or if you know anyone else who is, please contact me to explore further how I can help. That would be even more convincing, and assure me that, in this instance, Peters was wrong!