Effective communication is a life-skill and certainly a core competency for any leader. Whether you are trying to change the culture of your organisation, transform its business entirely or simply battling to cope with the constant change that is an integral part of everyday business life, good communication skills are vital. If you cannot communicate effectively you don’t have a snowball in hell’s chance of succeeding.
Unfortunately, communication is a two way process. Thus it is not something you can do on your own. No matter how good at it you are, you depend on someone else. And the thing is, the other person does not feel exactly the way you do about the situation. And, organisationally at least, effective communication means getting someone else to feel the same way you do.