As a writer myself, I understand the difficulties of creating “attention-grabbing” headlines and titles. And this week I was struck by the headline, ‘Why the rise in non-permanent labour is fast becoming a C-Level issue.’ Three things aroused my curiousity, possibly more as a result of my own thought processes than the writer’s intentions.
- What was the definition of “non-permanent labour?” (With my own research identifying a world-leading company having reduced headcount by 110,000 over the past 10 years it seems clear that no job is permanent.)
- Is it rising and why? (How can business leaders expect to build brands if they do not have engaged employees who share the organisation’s purpose?)
- Why is it becoming a C-level issue? (Surely all staffing is a C-level issue, and so what makes this unique?)