A common theme in articles I have been reading this week is employer brand and the creation of places where people want to work. These were perhaps best represented by this article in HR Magazine. Yet I cannot help wonder why it all appears so mystical and mysterious. Surely it is obvious?
After all, if we only have one life, it seems self-evident that we should all want to make the most of it. And work is large part of life. Thus you don’t need some academic writing in Harvard Business Review to tell you that, “People want to do good work”, “in an organisation that makes a difference” and “in a place that magnifies their strengths.” For anyone with an ounce of humanity that should be a no-brainer!