Employee engagement is, essentially, a matter of attitude. Think about it for a moment. What you are looking for in employee engagement, is employees who are enthusistic, energetic, and enterprising. All of those are states of mind, which collectively you can call ‘attitude’.
This means that efforts to create employee engagement are fundamentally efforts to create the ‘right’ attitude.
But attitude is innate. It comes from inside the individual. This means it is not something you can invoke, instil and insist upon. So you cannot create it. At best you can only inspire it. So how do you do that?