As I have always stressed, there are two distinct parts to strategy. There’s strategy development and there is strategy implementation. They are two very different things, but you can’t really have the one without the other.
It’s all very well for executives to sit in their plush offices and develop strategic plans but those plans aren’t worth a can of beans if they are not carried out. And of course, it is the rest of the organisation that does the carrying out! In fact executives generally play little or no significant part in implementation. That is why it is imperative that the strategy is effectively communicated through all levels of the organisation. How else can you expect to achieve strategic integrity – the perfect fusion of strategic planning and strategy implementation?