For decades business had been pursuing the benefits of new technology and optimising that technology through what came to be called Business Process Re-engineering (BPR) – and with unprecedented success. It delivered enormous change and radical new ways of doing things that are now so much a part of everyday life we take them for granted. Inevitably, however, the pace has to slow. When the new becomes the norm and is no longer new, then the returns have to diminish too. Increased or extraordinary profits only result from doing the extraordinary; when the extraordinary becomes ordinary the profits do too. It’s economics 101!
But for me there is more to it than that.