Have you had a bad customer experience recently? Unfortunately the answer is most likely yes. And more than likely your frustration has been caused by someone’s rigid adherence to rules, even when the rules don’t appear to make sense. All too often the person serving will even agree, but say they are powerless to do anything about it “because those are the rules and that is the way things are!”
Hopefully such experiences make you more alert to ensuring that your organisation does not operate with a radical, rigid and almost religious reliance on rules. They do prompt you to talk to your people and find out if they ever feel that way, don’t they? You can never expect to provide an exemplary customer experience if you don’t.
However, rigid reliance on rules has a near cousin that also impacts negatively on your organisational effectiveness, and thus on your service and ultimately your customers’ experience. You could call this “the tyranny of the task.” Let me give you an example.