If values define your vision and your vision shapes the behaviour that builds the community that drives your organisation, you would have to agree that your values are key, wouldn’t you? Certainly the clearer, the more comprehensive and the more consistent your values are the stronger your community will be – and the more successful and the more sustainable your organisation will be as a result. Remember: “No community = no business.”
One thing is for sure, you cannot do it properly if you are not consistent. And the problem is that very often businesses are sending out conflicting messages. Let me give you an example.
Earlier today I received an email with the headline, “We are helping businesses to thrive and survive in 2013. Can we