Have you ever noticed how a good joke spreads? And endures? Have you ever wondered why this is? Or thought about what makes a great joke?
The very best jokes have an element of truth. That is why the most popular comedians get the most laughs when they take normal, everyday events or situations that we have all experienced and recount an exaggerated version from their own life or observations. Just watch the audience if you doubt it.
But let’s now test the theory. There’s a joke that you are possibly familiar with. It’s one I hear regularly and first heard it almost thirty years ago. You know the one – “What’s the definition of a management consultant?”