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Chocolate-box pretty! That was our garden when the cherry tree blossomed:
the symbol of summer finally arrived. Then last year – nada! Absolutely
nothing! We called our local garden guru to ask what could have happened, and
he explained that there had been a virus doing the rounds
and a number of cherry trees had just died off. Ours apparently was simply
another sad statistic.
He warned, however, that it would be under a tree-preservation order and
that we would need town council permission to cut it down. That’s right – we
need council permission to cut down and replace a dead tree!
Like good citizens we duly phoned the council to explain the position and request
permission and were told we had to make the request in writing. We eventually
got around to this about a year later when we realised it was almost
cherry-blossom time again! (Oh, how time flies!) This week, several weeks
later, we received the response in the mail.
It is ironic – and not a little frustrating! How often have you heard a colleague or senior executive say, “Our people are our greatest asset”? And they are not being facetious or hypocritical when they say it. Yet they never treat their people as assets and their people certainly don’t feel like assets. And that is a problem.
Why? Because feelings shape perceptions and perceptions shape behaviour. Consequently if you want to create employee engagement – if you want your people to show more interest in what they do and how they do it – you have to make them feel like assets.
Do
you ever give collaboration any conscious thought? I hope so, because it is integral
to virtually everything you do, and certainly a key aspect of any leadership
role. After all, collaboration literally means “working together” and no
organisation can exist unless people work together. So you could define management as “the art or science of enabling people to collaborate more
effectively.”
Actually
this definition of management may be more powerful and profound than you
realise, for it makes people paramount: it makes them the centre and the
circumference of management and reinforces the fact that, as a leader, managing
people is the most important aspect of your job. It is powerful because it
exposes something you possibly never consciously recognise: that your people
are your brand! Your
You may – and most likely do – use it unthinkingly. It is such a little
word; seemingly innocent, innocuous and insignificant. Just three letters long!
Yet, it can be profoundly significant.
In fact, if you were to think about it more deeply you might recognise the
intention behind the word as a primary cause of conflict: for toddlers and
tyrants alike, every race and culture and possibly every species of creation
from aardvark to zebra. At all levels:
individual, family and community; personal and organisational; micro and macro.
Have you had a bad customer experience recently? Unfortunately the answer is
most likely yes. And more than likely your frustration has been caused by
someone’s rigid adherence to rules, even when the rules don’t appear to make sense.
All too often the person serving will even agree, but say they are powerless to
do anything about it “because those are the rules and that is the way things
are!”
Hopefully such experiences make you more alert to ensuring that your
organisation does not operate with a radical, rigid and almost religious
reliance on rules. They do prompt you to talk to your people and find out if
they ever feel that way, don’t they? You can never expect to provide an
exemplary customer experience if you don’t.
However, rigid reliance on rules has a near cousin that also impacts
negatively on your organisational effectiveness, and thus on your service and
ultimately your customers’ experience. You could call this “the tyranny of the
task.” Let me give you an example.
After writing about values for the past few weeks, it seems only appropriate
to pause to consider the new values-based direction that Barclays Bank is
taking.
The new CEO has apparently decided that 5 values should be at the centre of
the business. These are respect, integrity, service, excellence and stewardship
(RISES). (Now I have no idea whether Barclays is using this mnemonic or not,
but having come up with it I cannot help thinking it would be brilliant if they
are, because it would mean without any effort at all they could now claim their
logo is a phoenix and not an eagle!) But, jokes aside, the values themselves seem
reasonable.
In fact they are just the values you would expect from a bank. They seem so
obvious that you have to ask yourself how they managed to move so far away from
them in the first place. So encouraging though this is, there are aspects that
still give cause for concern.
If values define your vision and your vision shapes the behaviour that builds
the community that drives your organisation, you would have to agree that your
values are key, wouldn’t you? Certainly the clearer, the more comprehensive and
the more consistent your values are the stronger your community will be – and the
more successful and the more sustainable your organisation will be as a result.
Remember: “No community = no business.”
So how well are you doing at communicating and
cementing yours?
One thing is for sure, you cannot do it properly if you are not consistent.
And the problem is that very often businesses are sending out conflicting
messages. Let me give you an example.
Earlier today I received an email with the headline, “We are helping businesses to thrive and survive in 2013. Can we
Effective communication is a life-skill and certainly a core competency for
any leader. Whether you are trying to change the culture of your organisation,
transform its business entirely or simply battling to cope with the constant
change that is an integral part of everyday business life, good communication
skills are vital. If you cannot communicate effectively you don’t have a
snowball in hell’s chance of succeeding.
Unfortunately, communication is a two way process. Thus it is not something
you can do on your own. No matter how good at it you are, you depend on someone
else. And the thing is, the other person does not feel exactly the way you do about the situation. And, organisationally
at least, effective communication means getting someone else to
feel the same way you do.
Would you say that employee engagement is essential for organisational
survival?
Possibly not. After all, if reports and surveys are to be believed, very few
organisations today have the levels of engagement that they can be proud of.
And yet …
A report in the January 13 business section of the UK Sunday Times questioning
the ability to revive the fortunes of the 129 year old institution that is
Marks & Spencer, tells a sad story. It describes conversations with two
named employees. The first apparently states, “The ready meal section is great and the dips are perfect for a dinner
party.” However, when asked about the clothes (the historic foundation of the
retailer’s business) she says, “I’ve never
been upstairs. I’ve never asked a friend where her top is from and heard ‘M&S’.
And you wouldn’t want to admit it if it was.” Her friend agreed. “The last clothing I bought was a pair of bed socks for my dad. My mum
is 50 – too young to be getting clothes from here.”
Wow! With comments like that from the company’s own employees, you really do
have to worry for its future, don’t you? But is it the employees’ fault or management’s?
It seems unheard of to make a US marine cry – especially in public. So to achieve
this through something that can only be described as poor customer service is
really remarkable. Yet apparently Delta Airlines managed it.
To their credit Delta in a prompt response have promised to “make it
right.” However, how do you “make right” such personal humiliation?
Of course Delta claims that, “This incident doesn’t reflect the
care with which Delta people serve our customers every day,” and that, “We
strive to exceed expectations with every customer.” That is likely true but, unfortunately, this
incident happened. So, even if it is a lamentable one-off, it is evidence that
there is a lack of organisational integrity and that such good intentions do
not always translate into the appropriate action in the work place.