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October 2017

From Change Management to Change Mastery

Mastery 1 123rf.com_50144423_sChange is a fact of life. It is also a major factor in it. Increasingly so. Both the amount of change and the faster pace of change are widely acknowledged. No doubt you feel it yourself. Just imagine what somebody who died only 40-50 years ago would think if they were to come back today (as I sometimes do with my father.) And, in his book “Leading Change”, John Kotter claims that this is not going to slow down soon, but rather speed up! This makes the future daunting. 

Change is supposed to make life easier. Unfortunately that isn’t always the case, especially initially. It takes time to familiarise yourself with, and adapt to, the new; let alone master it.  So when change comes fast and furious, proficiency becomes elusive and mastery next to impossible.  This is discouraging, demotivating and stressful. It is no wonder so many change initiatives are unsuccessful.

More frightening, however, is that the sheer volume of change makes it seem highly unlikely the proportion of successful change will improve. (The fact that this sad statistic hasn’t changed in decades, despite greater focus on change management, seems to support this prognosis.) Yet there is a way you can beat the odds. The answer is actually implied in “Leading Change,” but – ironically – has not been fully understood or applied.

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Why leadership is imperative, and how you can unleash it in your organisation.

Leadership not Management 123rf_25893740_s“Management is not leadership.”  Those bald words are from John Kotter’s 2012 updated preface to his 1996 book “Leading Change.” He makes the statement to highlight the theme of the second chapter. Yet the whole sentence reads, “The simple insight that management is not leadership is better understood today, but not nearly as well as needed.” This begs the question, “Why not?”

That question may be easier to ask than answer. After all, “Leading Change” is a worldwide best seller. A book that, in 2011, Time Magazine described as one of the top 25 most influential business management books of all time. Yet, despite its seminal significance and this ostensible influence, it seems that its lessons have not been learned.

But Kotter himself says, “That does not mean executives have learned nothing in the past few decades. They have. But the challenges have been growing as fast, or faster, than their skills.” I wonder.

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Driving Enhanced Customer Experience

Customer Experience 123rf_32845934_sThere has been a quiet revolution over the past decade or two. I am referring to the shift from “Customer Service” to “Customer Experience.”  This shift has been so subtle and unheralded that it has been more evolution than revolution. Yet you cannot doubt that it has taken place.

Only today, I received an invitation to attend “Customer Experience World”, the national customer experience conference. Here, apparently, I can join CXO’s (Customer Experience Officers) and others to listen to a keynote speaker talk about “The importance of customer experience design in an ever-changing Omnichannel world, and the common pitfalls businesses make.”   

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